Jack
Smillie.
I’m a London-based founder of Actually England — an independent, digital-first platform that amassed 22,000+ followers and 15,000,000+ views in its first 30 days, entirely through organic reach.
My content has been featured by GB News, The Daily Mail, The Times, Sky News, and ITV News.
Before this, I grew the UK’s largest weekly student event from scratch — launching in Newcastle and expanding across seven cities, building it into a nationally recognised brand.
Connect with me
Journalism & Content
I go to the places that matter and report what people actually think.
Having lived across London, Newcastle, and Liverpool, and spent six years building the UK's largest student night across seven cities, I understand the Britain that exists outside the Westminster bubble. That's where the overlooked voices are.
Follow my coverage through Actually England.
Social Media & Consultancy
I built Tropiloco into a nationally recognised brand using organic social media alone: no agency, no ad spend, no big investors. Pure content innovation and strategy optimisation.
I founded EuroClub, Eurovision's official week of afterparties that has gone on to sell out across Liverpool, Mälmo, Basel, and Vienna.
I now work with independent hospitality businesses who want that same kind of growth. Whether it's building a marketing strategy from scratch, creating content, or taking all social media work off your hands entirely, I can help.
If you're a hospitality business that wants to grow in revenue, get in touch.
Get in touch
For journalism, content, or consultancy enquiries:
Email me